Author name: Sameera Rajapaksha

Sameera Rajapaksha

Voice-based SEO tools to help your business

As the use of voice-controlled devices such as Amazon Alexa and Google Home continues to grow, it’s becoming increasingly important for businesses to optimize their websites for voice search. Here are a few examples of AI-based voice search optimization tools that are currently available: 1. Voice SEO Pro: This tool analyzes your website and provides …

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Search engine optimization trends to look out for.

Search engine optimization (SEO) is a continually evolving field, and the future of SEO is likely to be shaped by a number of factors, including advancements in technology, changes in consumer behavior, and updates to search engine algorithms. Here are a few areas where the future of SEO is likely to focus: 1. Voice search …

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Facebook & Instagram  Metrics To Focus On In Your Campaigns and Next Level Social Media Metrics

It might surprise you to know how many marketers don’t think past the data found on the ‘Overview’ tab when measuring their social media strategies. Even though it’s important to keep track of those stats (that’s why they’re right up front), doing a deeper dive will yield more valuable insight. Check out the top social …

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What is a target audience?

A target audience is a specific group of people who are the most likely to be interested in your product and/or service. Target audiences are based on market research into the purchase patterns of people and can be narrowed down by age, gender, marital status, socioeconomic status, beliefs, etc. 

What is Search Engine Optimization, and Why is it Important for Your Business?

Nowadays, Search Engine Optimization is one of the most widely talked about topics. Most businesses mainly focus on this topic because this is one of the best digital marketing methods to bring organic and targeted visitors to the website. This article will serve as a beginner’s guide to Search Engine Optimization and will talk about …

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