How is AI Transforming the Future of Digital Marketing?
In the past, marketing existed for long time without being customer-centric. There was TV advertising and billboard ads, but things
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Facebook Reels: What Are They And What Do They Mean?
Facebook’s Reels are designed to make it easier for users to discover new content and creators. Here’s what you can do to maximize your reach on the platform.
Future of AR & VR
AR technology can be used in a number of ways to improve the lives of individuals and society as a whole. Some potential applications of AR are
What is a target audience?
A target audience is a specific group of people who are the most likely to be interested in your product and/or service. Target audiences are based on market research into the purchase patterns of people and can be narrowed down by age, gender, marital status, socioeconomic status, beliefs, etc.
Our take on recession, layoffs and hiring freezes
After a lengthy legal dispute around the acquisition of Twitter by Elon Musk, the social networking company has come under scrutiny today after terminating the employment of 3700 long-term employees. The mass layoffs were said to be put in place to overhaul the company after the recent acquisition. Twitter follows a long list of other …
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What Has the Economic Crisis in Sri Lanka Meant for CESOVA and Our Employees?
Being a Sri Lankan tech start up has not been easy this year, not in terms of the work that we do but rather the stereotypes we’ve faced as the corruption of Sri Lankan some politicians comes into the global limelight. At Cesova we are not, nor have we ever been affiliated with any …
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What is Search Engine Optimization, and Why is it Important for Your Business?
Nowadays, Search Engine Optimization is one of the most widely talked about topics. Most businesses mainly focus on this topic because this is one of the best digital marketing methods to bring organic and targeted visitors to the website. This article will serve as a beginner’s guide to Search Engine Optimization and will talk about …
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Choosing a Country for Outsourcing Software Development
Software development outsourcing is one of the smartest ways to reduce your company’s costs and access fresh talent. Whether you’re looking for outside talent for long-term projects or one-time endeavors, you can make some great progress for your business through outsourcing. It is an everyday process for business with many pros. There are tens of …
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Difference Between Outsourcing and Offshoring?
When you are just getting into the world of business and outsourcing, there are a lot of new terms and words that can make it confusing sometimes. For instance, you might have been using the terms outsourcing and offshoring interchangeably. But they are very different in meaning. So, let’s find out the difference between these two …
How Can You Promote Your Physical Business With Digital Marketing?
How to market your business online and advertise online using social media the right way so that you can start attracting leads without chasing people around? Digital marketing over the years has exploded, and the number of tools, techniques, and strategies, and everything you hear about has become overwhelming. We realize for new digital marketers …
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