Facebook’s Reels are designed to make it easier for users to discover new content and creators. Here’s what you can do to maximize your reach on the platform.

It’s no secret that people love short videos. TikTok and Instagram Reels are popular examples of how short clips can be compelling and engaging. Facebook Reels are just as good, but people don’t know about them yet.

Facebook released a short-form video app shortly after other apps did. But don’t ignore these Reels. Facebook Reels are an excellent asset for every content creator’s marketing strategy. Especially because you can make old content new again by repurposing it.

In this helpful blog post, we’ll teach you how to create and share your Facebook Reels.

What are Reels on Facebook?

When the goal is to produce a short-form video, Facebook Reels are perfect. They’re often used by content creators, marketers, and influencers.

Facebook first introduced video content for vertical screens in the United States in September 2021 and globally in 2022. They are a little late to the game when it comes to this type of content, as their competitor Instagram first introduced them in 2020 and TikTok was released in 2016.

Facebook Reels were one of the last apps to be released by Facebook, but they are now available in over 150 countries. Content creators around the world can now post their videos to the platform.

Facebook Reels are a new way to share videos on Facebook. They appear in a vertical feed and can be found in your Feed, Groups, and Menu.

Facebook Reels vs. Instagram Reels

Since Facebook and Instagram are both owned by Meta, we should expect them to work seamlessly together. It makes sense that if you watch an Instagram Reel on Facebook and try to comment on it, the app will bounce you over to Instagram automatically.

When you post a Facebook Reel, it will appear on people’s Feeds, whether or not they follow you. This increases your visibility and allows you to reach out to new people.

How does the Facebook Reels algorithm work?

Facebook published a blog post confirming that their algorithm is focused on showing users more of what they have either been following or clicked on, and also giving them the opportunity to discover what their friends are interested in. Reels was introduced by Facebook as the best way for creators to get noticed and be discovered.

Facebook Reels are designed for discovering new things, which could be you as a company or creative, or something you want to show the world! It can be used to educate, uncover new information, or tell your story.

Above all, focus on providing interesting and entertaining content. User engagement is Facebook’s foundation, so it shouldn’t be surprising that the algorithm rewards engaging content with additional visibility.

If you want people to use your content, you need to provide it in the most familiar and engaging way possible.

Facebook Reel’s best practices

In order to drive more viewers, you’ll want to stay on top of best practices for your content and keep your material fresh. If you’re good, you’ll earn Reels Play, which rewards the creators of your favorite videos with bonus prizes for a top-performing upload.

Facebook created Reels Play, a contest for content creators whose videos gain over 1,000 views within 30 days. They plan to compensate creators for these reel views on Instagram and Facebook.

Reels Play is exclusive, and the best content in the world will be sent directly to you. That’s all we offer, and that’s what our members want.

If you apply these best practices, you’ll stay on top of your reel game.